Asterix and Obelix

For the publication of the 38th edition of the comic series Asterix “Asterix and the Chieftain’s Daughter”on 24 October 2019, Asterix and Obelix were invited to the Festival of Lights as guests of honour. In accordance with the theme of the 15 Festival of Lights “Lights of Freedom”the characters have become a symbol of freedom. Since 60 years the Gauls have been experiencing adventures together on various missions and have fought for the independence of their small village. The author of the anniversary edition was Jean-Yves Ferri and Didier Conrad the illustrator. Unlike the first edition, which was written by Rene Goscinny and illustrated by Albert Uderzo until his death at the age of 51. Unfortunately, Albert Uderzo was colour- blind, so the volumes were coloured by other people, which is why there are always slight changes in the hair colours of the characters etc. Despite these changes the comic was able to prevail and is now one of the most successful comics ever written.

#FindAsterix

On the run from the Romans, Asterix and Obelix ended up in Berlin for the festival. Thus, with a bit of luck, one was able to spot them on Potsdamer Platz, the television tower and the Hote de Romel. In cooperation with the Egmont Ehapa Media Publishing Company a social media campaign started where participants could win 5 brand new, signed “Asterix and the Chieftain’s Daughter” copies, as well as cups or umbrellas representing the new album. All one had to do was to be at the right place at the right time, take a picture of the heroes and upload them with the hashtag #FindAsterix on the internet.